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Competitor Intelligence

# Know your market,  
beat the competition.

Track nearby projects and compare deal benchmarks to strike the right deal.

[Get Started](https://app.proquiro.com/users/sign%5Fup)

## Competitors mapped around each lead with distance context

See competing projects around a lead on the same map workflow your team already uses. Distance labels and radius context make it obvious which projects should influence the deal conversation first.

Nearby Competitors

2km radius around LS-092 Royal Heights

4 comps

Lead

Zenium

1.8 km

Xanadu

1.6 km

First City

1.9 km

Garden City

1.7 km

Closest project

Zenium

1.8 km

Highest price

Garden City

1.7 km

Benchmark source

Xanadu

1.6 km

Radius-based competitor visibility prevents late market surprises.

## Track development stage, not just project names

Capture stage changes like Planning, Under Construction, Launched, and Completed so acquisition teams understand market timing, supply pressure, and how mature a nearby project really is.

Competitor Stage Tracking

Supply timing and project maturity at a glance

Stage list

Project

Stage

Dist

Updated

Zenium

Launched

1.8 km

Today

Xanadu

Under const.

1.6 km

1d ago

First City

Planning

1.9 km

3d ago

Garden City

Completed

1.7 km

6d ago

County Greens

Planning

1.3 km

1w ago

Planning

2 projects

Monitor launch risk

Active supply

2 projects

Zenium, Xanadu

Latest update

Garden City

Stage changed

Stage tracking helps teams separate active supply pressure from older completed projects.

## Price history builds negotiation leverage over time

Add competitor price datapoints as they change and maintain a visible trend log. Teams can compare current pricing against earlier values instead of relying on memory or forwarded screenshots.

Price History

Zenium • tracked over time

Trend +11%

₹8,600 / sqft

Latest · Jan 2026

AugSepOctNovDecJan

Jan 2026

Launched

₹8,600 / sqft

Nov 2025

Pre-launch

₹8,150 / sqft

Sep 2025

Planning

₹7,740 / sqft

Historical pricing gives negotiation context, not just today's quote.

## Key contacts stay attached to the competitor record

Store broker, sales manager, and channel partner contacts with role and phone number directly on each competitor project. The context remains in the system even when team members change.

Competitor Contacts

Project-level roles and numbers stored with the record

3 contacts

Xanadu

Project contacts • 1.6 km

Priya Raman

Sales Manager

Primary

+91 98410 XXXXX

Call

Karthik S

Channel Partner

Primary

+91 99625 XXXXX

Call

R. Mehta

Site Engineer

Primary

+91 98844 XXXXX

Call

Add contact

Name

Role

Phone number

Save contact

Contacts stay attached to the competitor record instead of personal phones.

## Competitor data feeds Pricing Intelligence automatically

Structured competitor pricing and proximity data plug into Proquiro's benchmark workflows so every parcel valuation is grounded in nearby market evidence instead of ad hoc assumptions.

Benchmark Feed

Competitor records powering Pricing Intelligence

2km benchmark

Comparable competitors

Comparable 1

2.3 km

Launched₹8,200₹8,200 / sqft

Comparable 2

1.8 km

Launched₹8,600₹8,600 / sqft

Comparable 3

3.1 km

Planning₹7,400₹7,400 / sqft

Pricing output

Fair value recommendation

LS-092 Royal Heights

Confidence 78%

₹8,050 / sqft

Computed from nearby competitor pricing + freshness + distance weighting.

Comps used

3

Radius

2 km

Competitor updates refresh the benchmark signal used in pricing decisions.

Product proof

Acquisition teams asked for competitor pricing and stage movement in the same workflow as lead reviews so negotiation discussions can start with comparable market context, not memory or ad hoc notes.

Built from product discovery

Source: acquisition workflow interviews

## Related Terms

[Guideline Value](/glossary/guideline-value)[Stamp Duty](/glossary/stamp-duty)

## Keep exploring

Connect your land intelligence workflow with these powerful tools.

[Pricing IntelligenceRule-based benchmark pricing before negotiation.](/features/ai-pricing)[Location IntelligenceInfrastructure scoring and locality context per parcel.](/features/location-intelligence)[Smart DashboardReal-time pipeline, pricing, and team performance views.](/features/smart-dashboard)[Full Land Acquisition PlatformSee the complete land acquisition workflow combining all features.](/solutions/land-acquisition)

Last verified 26 August 2026

## The land acquisition software your team  
 needs to close with confidence.

Start with Solo from ₹639/mo · Cancel anytime.

[Request a Demo](/contact/sales)[Start Solo — ₹639/mo](https://app.proquiro.com/users/sign%5Fup?plan=solo)