[Skip to content](#main-content) Features [Land Lead Management](/features/land-lead-management)[Field Execution](/features/field-execution)[Pricing Intelligence](/features/ai-pricing)[Document Verification](/features/document-verification)[Task Management](/features/task-management)[Competitor Intelligence](/features/competitor-intelligence)[Location Intelligence](/features/location-intelligence)[Smart Dashboard](/features/smart-dashboard)[Audit Trail](/features/audit-trail)[View all features](/features) Solutions For your business [Real Estate Developers](/solutions/real-estate-developers)[Banks & NBFCs](/solutions/banks-nbfcs)[Land Valuation Teams](/solutions/land-valuation-teams)[Legal Teams](/solutions/legal-teams) For your team [Decision Maker](/roles/decision-maker)[Team Lead](/roles/team-lead)[Field Team](/roles/field-team) By Use Case [Land Acquisition](/solutions/land-acquisition)[Site Analysis](/solutions/site-analysis)[Portfolio Management](/solutions/portfolio)[View all roles](/roles) Compare [Proquiro vs Excel](/vs/excel)[Proquiro vs Google Sheets](/vs/google-sheets)[Proquiro vs WhatsApp](/vs/whatsapp-tracking)[Proquiro vs Manual Process](/vs/manual-process)[Proquiro vs LAMS](/vs/lams)[Proquiro vs ERP](/vs/erp) Resources [Land Area Converter](/tools/land-area-converter)[Price Per Sq Ft](/tools/price-per-sqft-calculator)[ROI Calculator](/tools/land-roi-calculator)[OSR Calculator](/tools/osr-calculator-india)[Due-Diligence](/tools/land-due-diligence-checklist)[Site Visit](/tools/site-visit-checklist)[Legal Documents](/tools/document-readiness-checker)[Excel Template](/tools/excel-template)[All tools](/tools) [Pricing](/pricing) [ Sign in ](https://app.proquiro.com)[Request a Demo](/contact/sales)[Start at ₹639/mo](https://app.proquiro.com/users/sign%5Fup?plan=solo) # Financial feasibility and profitability Understand the financial feasibility cards — cost breakup, profitability calculator, and negotiation slabs. 4 min readUpdated Mar 14, 2026 In this category · 8 articles [Creating a new lead site](/help/leads/creating-leads)[Importing lead sites in bulk](/help/leads/importing-leads)[Browsing and filtering lead sites](/help/leads/browsing-lead-sites)[The lead site detail page](/help/leads/lead-site-detail-page)[Understanding lead statuses and transitions](/help/leads/lead-states-and-transitions)[Financial feasibility and profitability](/help/leads/financial-feasibility)[Advancing and changing lead status](/help/leads/lead-status-transitions)[Risk assessment](/help/leads/risk-assessment) ## Managing Leads [Creating a new lead site](/help/leads/creating-leads)[Importing lead sites in bulk](/help/leads/importing-leads)[Browsing and filtering lead sites](/help/leads/browsing-lead-sites)[The lead site detail page](/help/leads/lead-site-detail-page)[Understanding lead statuses and transitions](/help/leads/lead-states-and-transitions)[Financial feasibility and profitability](/help/leads/financial-feasibility)[Advancing and changing lead status](/help/leads/lead-status-transitions)[Risk assessment](/help/leads/risk-assessment) The financial feasibility section on the lead site detail page helps Admins and Managers evaluate whether a land deal makes economic sense. It breaks down costs, models profitability at different price points, and generates negotiation scenarios — all based on the data you’ve entered for the site. **Note:** Financial feasibility is available on all plans (Solo, Team, Pro, and Enterprise). ## Investment case ![Financial feasibility section](/help/screenshots/financial-feasibility.png) At the top of the financial section you’ll see the **Investment Case** card. It compares your site’s economics against the local market: - **Market Avg. Price** — The average price per sqft among nearby competitors within the market radius. - **Projected Selling Price** — What you’d need to sell at to hit your target margin, based on total project costs. - **Required vs Market Delta** — Whether your projected price is above (+) or below (−) the market average. The card shows contextual alerts depending on the delta: - **Market Pressure Alert** — Your projected price exceeds the market average (premium required). - **Competitive Headroom** — Your projected price is below market (room to price competitively). - **Market Aligned** — Your projected price matches the market. ## Cost breakup The **Financial Feasibility Overview** card shows every cost line item in a table: | Cost line | Description | | ------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Land Acquisition** | Based on area and asking price | | **Registration** | Standard Tamil Nadu conveyance: 9% total — 5% stamp duty + 2% transfer duty + 2% registration fee on the applicable market value under TNREGINET’s valuation rules; TNREGINET currently groups the first two components as 7% under “Stamp Duty”; instrument-specific rates and concessions vary | | **Brokerage** | Commission on the land deal | | **Land Filling** | Site preparation costs | | **Construction / Development** | Build cost per sqft multiplied by the development area | | **Approval & Legal** | Government approvals, legal fees | | **Marketing & Sales** | Advertising and sales commission | | **HR & Admin** | Overhead allocation | | **Risk Buffer** | A dynamic percentage based on the number and severity of active risk factors | Below the table you’ll see **Total Expenditure**, **Target Revenue** (including your configured target margin percentage), and the **Display Area** used for calculations (builtup area for apartments/villas, saleable area for layouts). ## Profitability calculator The second card lets you run what-if scenarios. Enter a custom **Selling Price per Sqft** to see how it affects profitability: - **Estimated Profit (PAT)** — Green if positive, red if a loss. - **Turnover** — Total revenue at the entered price. - **Total Expenditure** — Sum of all cost lines. - **PBT / Tax / PAT** — Profit before tax, tax, and profit after tax. - **ROI %** — Return on investment, color-coded: green (≥ 20%), yellow (≥ 10%), red (< 10%). - **Annualized ROI** — Adjusted for project duration if it differs from 12 months. - **Breakeven Price** — The minimum selling price per sqft to cover all costs. - **Net Margin** — PAT as a percentage of turnover. By default the calculator uses the market average price. Reset to the default at any time with the reset button. ## Negotiation slabs The third card is a **sensitivity table** that models the deal at multiple entry prices simultaneously. Each row shows: | Column | What it shows | | ------------------- | ------------------------------------------------------------------------------------------------------- | | **Scenario** | The entry price for this row (your current asking price and target are highlighted) | | **Land Cost** | Acquisition cost at that entry price | | **Total Cost** | All-in project cost | | **PBT** | Profit before tax (color-coded) | | **PAT** | Profit after tax (color-coded) | | **ROI %** | Return on investment | | **Equity Required** | How much equity you need to put in (shown only when debt financing is configured) | | **Equity Multiple** | PAT divided by equity invested — your return on actual cash in (shown only when debt is less than 100%) | Enter a custom price in the input field to add your own scenario row to the table. This is especially useful during live negotiations to quickly evaluate counter-offers. ## Decision banner For Admins, a **Decision Banner** appears at the top of the financial section with an AI-generated executive verdict. It shows: - A summary title and subtitle with the overall recommendation. - The asking price, suggested entry price, and walk-away price. - A market benchmark based on comparable competitors. - Color coding — green (favorable), yellow (proceed with caution), red (unfavorable). **Tip:** Use the negotiation slabs during calls with landowners — enter their counter-offer and instantly see whether the deal still works at your target margin. Share: Sorted?YesNo Still need help? We usually reply within hours. [Contact support](/contact) ## Related articles [Managing LeadsBrowsing and filtering lead sites](/help/leads/browsing-lead-sites)[Managing LeadsCreating a new lead site](/help/leads/creating-leads)[Managing LeadsImporting lead sites in bulk](/help/leads/importing-leads)