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# Importing lead sites in bulk

Upload an Excel spreadsheet to add multiple lead sites at once, with automatic location detection from Google Maps URLs.

5 min readUpdated Mar 19, 2026

In this category · 8 articles

[Creating a new lead site](/help/leads/creating-leads)[Importing lead sites in bulk](/help/leads/importing-leads)[Browsing and filtering lead sites](/help/leads/browsing-lead-sites)[The lead site detail page](/help/leads/lead-site-detail-page)[Understanding lead statuses and transitions](/help/leads/lead-states-and-transitions)[Financial feasibility and profitability](/help/leads/financial-feasibility)[Advancing and changing lead status](/help/leads/lead-status-transitions)[Risk assessment](/help/leads/risk-assessment)

## Managing Leads

[Creating a new lead site](/help/leads/creating-leads)[Importing lead sites in bulk](/help/leads/importing-leads)[Browsing and filtering lead sites](/help/leads/browsing-lead-sites)[The lead site detail page](/help/leads/lead-site-detail-page)[Understanding lead statuses and transitions](/help/leads/lead-states-and-transitions)[Financial feasibility and profitability](/help/leads/financial-feasibility)[Advancing and changing lead status](/help/leads/lead-status-transitions)[Risk assessment](/help/leads/risk-assessment)

If you have a spreadsheet of potential land parcels, you can import them in bulk instead of creating each lead site manually. This is especially useful when onboarding a new market, consolidating research from field teams, or migrating data from another system.

![Lead site import upload screen](/help/screenshots/lead-import.png)

## Before you start

- **Plan requirement** — Bulk import is available on Team (up to 50 rows), Pro (up to 100 rows), and Enterprise plans. Solo users can create leads manually.
- **File format** — Only `.xlsx` (Excel) files are supported. Maximum file size is 10 MB.
- **Google Maps URLs** — Each row needs a Google Maps URL for the site location. Proquiro extracts the coordinates automatically and resolves the state, district, sub-district, and village — so you don’t need to enter location details manually.

**Tip:** If you don’t have Google Maps URLs yet, open Google Maps, navigate to each site, and copy the URL from the address bar. Both full URLs and shortened `goo.gl` / `maps.app.goo.gl` links work.

## Import steps

1. Go to **Lead Sites** from the sidebar.
2. Click **Import** (desktop) or tap the **three-dot menu** and select **Import Leads** (mobile).
3. Click **Download Template** to get the pre-formatted Excel file.
4. Fill in your data in the template. Do not change the column headers.
5. Save the file and upload it back in Proquiro.
6. On the **column mapping** screen, confirm that each Excel column is matched to the correct Proquiro field. Adjust any mismatches using the dropdowns.
7. Click **Validate**. Proquiro checks each row for errors and detects potential duplicates.
8. If you’re an Admin or Manager with multiple team members, you’ll see the **Assign** step to distribute leads across your team. Field executives skip this step — leads are assigned to you automatically.
9. Review the validation summary, resolve any duplicates, then click **Import** to finish.

## Template columns

| Excel column     | Proquiro field                | Required |
| ---------------- | ----------------------------- | -------- |
| Site Name        | Lead site name                | Yes      |
| Google Maps URL  | Location (auto-detected)      | Yes      |
| Owner Name       | Landowner name                | No       |
| Owner Phone      | Landowner contact number      | No       |
| Consultant Name  | Broker / agent name           | No       |
| Consultant Phone | Broker / agent contact number | No       |

Only the site name and Google Maps URL are required. Everything else — area, survey number, pricing, financials, risk assessment — can be added later by editing each lead.

**Tip:** Start with the downloaded template rather than building your own spreadsheet — it guarantees the column headers match exactly what Proquiro expects, and includes an example row and an instructions sheet.

## Automatic location detection

When you provide a Google Maps URL, Proquiro automatically:

1. Extracts the GPS coordinates from the URL
2. Resolves the **state**, **district**, **sub-district**, and **village** using its location database
3. Places the lead on the map

If the location can only be partially resolved (e.g., the village isn’t found), the lead is still created — you can fill in the missing details later from the lead’s edit page.

## Assigning leads to your team

**Admins and Managers** with multiple team members see an assignment step after validation:

- **10 or fewer leads** — You’ll see a table where you can assign each lead individually using dropdowns, or click **Distribute Evenly** to split them across your field executives.
- **More than 10 leads** — The round-robin distributor is shown first. Select which team members should receive leads, click **Distribute Evenly**, then override individual assignments if needed.

**Field Executives** and single-user accounts skip this step entirely — all imported leads are assigned to you automatically.

## Duplicate detection

During validation, Proquiro checks each row against your existing leads using both **location proximity** and **name similarity**. If a potential duplicate is found, you’ll see:

- The matching lead’s name and distance
- A similarity score
- Options to **skip** the row, or **update the existing lead** with the new data

Rows flagged as duplicates won’t be imported unless you explicitly choose how to resolve them.

## Validation and errors

After clicking **Validate**, each row is marked as:

- **Valid** — ready to import
- **Error** — has a problem (e.g., missing site name, unreadable Google Maps URL)
- **Duplicate** — matches an existing lead (needs resolution)

You can download an **error report** as a CSV to see exactly what went wrong with each row. Fix the issues in your spreadsheet and re-upload, or proceed with just the valid rows — rows with errors are skipped automatically.

## After import

Once the import completes, a summary shows how many leads were created. The new lead sites appear immediately on the Lead Sites page and on the map. Each imported lead starts in **Inquiry** status with your account’s default settings applied automatically.

From here, you can edit any lead to add details like area, survey numbers, pricing, and financial feasibility — just as you would with a manually created lead.

## Who can import leads

All roles that can create leads can also import them (Admin, Manager, Field Executive). Lead Assistants cannot import. The import feature requires a Pro or Enterprise plan.

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## Related articles

[Managing LeadsBrowsing and filtering lead sites](/help/leads/browsing-lead-sites)[Managing LeadsCreating a new lead site](/help/leads/creating-leads)[Managing LeadsFinancial feasibility and profitability](/help/leads/financial-feasibility)