[Skip to content](#main-content) Features [Land Lead Management](/features/land-lead-management)[Field Execution](/features/field-execution)[Pricing Intelligence](/features/ai-pricing)[Document Verification](/features/document-verification)[Task Management](/features/task-management)[Competitor Intelligence](/features/competitor-intelligence)[Location Intelligence](/features/location-intelligence)[Smart Dashboard](/features/smart-dashboard)[Audit Trail](/features/audit-trail)[View all features](/features) Solutions For your business [Real Estate Developers](/solutions/real-estate-developers)[Banks & NBFCs](/solutions/banks-nbfcs)[Land Valuation Teams](/solutions/land-valuation-teams)[Legal Teams](/solutions/legal-teams) For your team [Decision Maker](/roles/decision-maker)[Team Lead](/roles/team-lead)[Field Team](/roles/field-team) By Use Case [Land Acquisition](/solutions/land-acquisition)[Site Analysis](/solutions/site-analysis)[Portfolio Management](/solutions/portfolio)[View all roles](/roles) Compare [Proquiro vs Excel](/vs/excel)[Proquiro vs Google Sheets](/vs/google-sheets)[Proquiro vs WhatsApp](/vs/whatsapp-tracking)[Proquiro vs Manual Process](/vs/manual-process)[Proquiro vs LAMS](/vs/lams)[Proquiro vs ERP](/vs/erp) Resources [Land Area Converter](/tools/land-area-converter)[Price Per Sq Ft](/tools/price-per-sqft-calculator)[ROI Calculator](/tools/land-roi-calculator)[OSR Calculator](/tools/osr-calculator-india)[Due-Diligence](/tools/land-due-diligence-checklist)[Site Visit](/tools/site-visit-checklist)[Legal Documents](/tools/document-readiness-checker)[Excel Template](/tools/excel-template)[All tools](/tools) [Pricing](/pricing) [ Sign in ](https://app.proquiro.com)[Request a Demo](/contact/sales)[Start at ₹639/mo](https://app.proquiro.com/users/sign%5Fup?plan=solo) # Using geographic heatmaps Visualize lead density and portfolio concentration on a color-coded map that makes patterns easier to spot during reviews. 2 min readUpdated Mar 12, 2026 In this category · 3 articles [Using the interactive map view](/help/maps/using-map-view)[Using location intelligence on the map](/help/maps/location-intelligence)[Using geographic heatmaps](/help/maps/geographic-heatmaps) ## Map View [Using the interactive map view](/help/maps/using-map-view)[Using location intelligence on the map](/help/maps/location-intelligence)[Using geographic heatmaps](/help/maps/geographic-heatmaps) Geographic heatmaps overlay a color-coded density layer on top of the standard map view, so you can spot concentration patterns and coverage gaps across your entire portfolio without inspecting individual pins. ## What heatmaps show Instead of individual markers, the heatmap renders a continuous color gradient across the map surface. Areas with more leads appear in warmer colors (orange to red), while areas with fewer leads appear in cooler colors (blue to green). This gives you an instant visual read on where your acquisition effort is concentrated — and where it isn’t. ![Map View with heatmap overlay showing lead density](/help/screenshots/map-view.png) ## Enabling heatmaps 1. Open **Map View** from the sidebar. 2. Click the **Layers** control in the top-right corner of the map. 3. Toggle **Heatmap** on. Individual lead and competitor pins remain visible underneath the heatmap layer. You can toggle pins off via the same Layers panel if you want a cleaner density view. ## Reading the heatmap - **Red/orange zones** indicate high lead concentration. If you see a dense red cluster, you have many active leads in that area — worth checking whether the market is getting crowded. - **Blue/green zones** indicate sparse activity. These might represent untapped markets or areas your team has deprioritized. - **No color** means no lead data in that region. Zoom in to see finer-grained patterns at the neighborhood level. Zoom out for a district- or state-level portfolio overview. ## When to use heatmaps - **Portfolio reviews** — show leadership where the team’s effort is concentrated and where expansion opportunities exist. - **Territory planning** — assign field executives to areas with high lead density so effort matches opportunity. - **Market gap analysis** — identify regions with no coverage where competitors may be acquiring unchallenged. - **Board presentations** — a single heatmap screenshot communicates portfolio spread more effectively than a table of coordinates. ## Plan availability Geographic heatmaps are available on **Pro** and **Enterprise** plans. Solo and Team users see standard pin markers on the map view. See [Plans and Pricing](/help/billing/plans-and-pricing) for details. Share: Sorted?YesNo Still need help? We usually reply within hours. [Contact support](/contact) ## Related articles [Map ViewUsing location intelligence on the map](/help/maps/location-intelligence)[Map ViewUsing the interactive map view](/help/maps/using-map-view)[Account SettingsManaging account settings](/help/account/account-settings)