[Skip to content](#main-content) Features [Land Lead Management](/features/land-lead-management)[Field Execution](/features/field-execution)[Pricing Intelligence](/features/ai-pricing)[Document Verification](/features/document-verification)[Task Management](/features/task-management)[Competitor Intelligence](/features/competitor-intelligence)[Location Intelligence](/features/location-intelligence)[Smart Dashboard](/features/smart-dashboard)[Audit Trail](/features/audit-trail)[View all features](/features) Solutions For your business [Real Estate Developers](/solutions/real-estate-developers)[Banks & NBFCs](/solutions/banks-nbfcs)[Land Valuation Teams](/solutions/land-valuation-teams)[Legal Teams](/solutions/legal-teams) For your team [Decision Maker](/roles/decision-maker)[Team Lead](/roles/team-lead)[Field Team](/roles/field-team) By Use Case [Land Acquisition](/solutions/land-acquisition)[Site Analysis](/solutions/site-analysis)[Portfolio Management](/solutions/portfolio)[View all roles](/roles) Compare [Proquiro vs Excel](/vs/excel)[Proquiro vs Google Sheets](/vs/google-sheets)[Proquiro vs WhatsApp](/vs/whatsapp-tracking)[Proquiro vs Manual Process](/vs/manual-process)[Proquiro vs LAMS](/vs/lams)[Proquiro vs ERP](/vs/erp) Resources [Land Area Converter](/tools/land-area-converter)[Price Per Sq Ft](/tools/price-per-sqft-calculator)[ROI Calculator](/tools/land-roi-calculator)[OSR Calculator](/tools/osr-calculator-india)[Due-Diligence](/tools/land-due-diligence-checklist)[Site Visit](/tools/site-visit-checklist)[Legal Documents](/tools/document-readiness-checker)[Excel Template](/tools/excel-template)[All tools](/tools) [Pricing](/pricing) [ Sign in ](https://app.proquiro.com)[Request a Demo](/contact/sales)[Start at ₹639/mo](https://app.proquiro.com/users/sign%5Fup?plan=solo) # Using location intelligence on the map Use map overlays and data layers to compare distance, access, and surrounding context across your lead portfolio and nearby market activity. 2 min readUpdated Mar 10, 2026 In this category · 3 articles [Using the interactive map view](/help/maps/using-map-view)[Using location intelligence on the map](/help/maps/location-intelligence)[Using geographic heatmaps](/help/maps/geographic-heatmaps) ## Map View [Using the interactive map view](/help/maps/using-map-view)[Using location intelligence on the map](/help/maps/location-intelligence)[Using geographic heatmaps](/help/maps/geographic-heatmaps) ## How location intelligence works Proquiro combines your lead site locations with competitor data and nearby places to give you geographic context for every acquisition decision. Instead of juggling spreadsheets and separate map tools, you get everything in two places: the **Map View** and each **lead site detail page**. ![Map View with lead sites, competitors, and nearby places](/help/screenshots/map-view.png) ## Competitor proximity When you add competitors with location data, Proquiro plots them on the map alongside your lead sites. Competitor markers show their **price per sq ft**, so you can benchmark your leads against the local market without leaving the map. On a lead site’s detail page, the **Competitors** section lists nearby competitor projects with: - Project name and developer - Type (Apartment, Villa, or Layout) - Price per sq ft Why this matters: knowing what competitors are charging nearby gives you leverage in negotiations and helps you spot overpriced or undervalued sites early. See [Tracking Competitors](/help/competitors/tracking-competitors) for how to add and manage competitor data. ## Nearby places Schools, hospitals, transit stations, and other points of interest appear on the map when added to a lead site. These help you assess infrastructure proximity at a glance — a site near a metro station and a hospital tells a different story than one with no amenities for kilometers. On the detail page, nearby places are listed with their distance from the site. See [Adding Nearby Places](/help/nearby-places/adding-nearby-places) for details. ## Using the map for site evaluation The Map View lets you visually assess a lead site’s surroundings in under a minute: 1. Open **Map View** from the sidebar. 2. Click a lead pin to see its summary card. 3. Look at surrounding competitor markers for pricing context. 4. Check nearby place markers for infrastructure coverage. Combining these layers gives you a quick, visual read on a site’s market position and infrastructure access — the kind of insight that used to require a physical site visit just to scope out the neighborhood. **Tip:** Before a site visit or owner meeting, spend 30 seconds on the map view. Walking in with knowledge of competitor pricing and nearby infrastructure makes you a more credible negotiator. For a portfolio-level view of geographic patterns, see [Using Geographic Heatmaps](/help/maps/geographic-heatmaps). Share: Sorted?YesNo Still need help? We usually reply within hours. [Contact support](/contact) ## Related articles [Map ViewUsing geographic heatmaps](/help/maps/geographic-heatmaps)[Map ViewUsing the interactive map view](/help/maps/using-map-view)[Account SettingsManaging account settings](/help/account/account-settings)