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Reassigning leads in bulk

How to bulk reassign leads when a team member leaves or workload needs rebalancing.

2 min read Updated Mar 28, 2026
In this category · 4 articles

Bulk reassignment lets you move all open leads from one team member to another in a single action. Use it when someone leaves the team, goes on leave, or when workloads are uneven and you need to redistribute quickly.

Bulk reassignment requires a Pro plan or above.

bulk-reassignment

When to use it

  • A field executive or manager is leaving and their active leads need to be handed over
  • A team member is overloaded and you want to redistribute their open leads to another person
  • You’re restructuring territory assignments and need to shift a full pipeline

How to access it

  1. Go to Team from the sidebar navigation
  2. Click “Bulk Reassign Leads” — this button is only visible if your account is on Pro or above and has at least two assignable members

How it works

  1. On the Bulk Reassign page, select the Current Assignee — the person whose leads you want to move. The form shows how many open leads are currently assigned to them.
  2. Select the New Assignee — the person taking over those leads. The current assignee is automatically excluded from this list to prevent accidental no-op reassignments.
  3. Click Apply Bulk Reassignment.

Only open leads (non-terminal statuses) are transferred. Leads that have already been won, lost, or otherwise closed are not affected.

What happens after

  • All open leads previously assigned to the source member are immediately reassigned to the new member
  • An entry is recorded in the audit log with the names of both team members and the number of leads transferred
  • Both the source and new assignee receive an in-app notification about the reassignment (you, as the person who initiated it, are not notified)

Note: Bulk reassignment cannot be undone in one click. If you need to reverse it, run the tool again with the assignments swapped.

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